Nephilim Blog Tour: Guest Post & Giveaway with Mary Ann Loesch

Posted 9 May, 2012 by Lori @ Romancing the Dark Side in Blog Tour, Giveaways, Guest Posts / 9 Comments

Today I’m hosting a stop on the Mary Ann Loesch Blog Tour hosted by Reading Addiction Blog Tours. Mary’s latest release Nephilim, is a mix of urban fantasy and paranormal romance with a little dose of the dark side. Stick around for Mary’s take on judging a book by its cover and don’t forget to enter the giveaway for a chance to win your own copy of this thrilling book!
“Why Book Covers Can Make or Break A Novel”
By Mary Ann Loesch 

My mother always said, “Never judge a book by its cover.”

It’s possible that she was using the phrase as a metaphor for not judging people, but when it comes to that saying and applying it to a real book, I know now that she was wrong. People always judge the book by its cover! It’s the main marketing tool that authors have at their disposal. The cover gives the reader an idea of what the book might be about, as well as, the genre. One of the biggest things I’ve learned as an author is how important it is to fight for your book cover because once it’s been approved by you or your publisher, there is no going back.

So how did I learn this lesson? With my novel, Nephilim.

Nephilim is an urban fantasy. For those of you confused on what that means, let’s take a moment to define it and its buddy paranormal romance. Urban fantasies take place on Earth and usually in an urban or city location. This genre will have supernatural creatures in it like vampires, werewolves, or in my case, angels. The action drives the story forward for the reader. Yes, there may be a romance in the tale, but it’s not the focal point which means our characters don’t have to end up happily ever after. In a paranormal romance, you have basically all the same elements. However, there is one big difference: the romance is the focus of the story and every bit of action in the novel tends to add to the romantic tension. Our hero/heroine will definitely end up together in the end.

Because of these close similarities, publishers often use similar styles of book covers for both genres. I find this to be very misleading for readers! If your novel is an urban fantasy but has a hot guy with little clothing on as the front cover of the book, readers are going to say, “Ah, it’s a romance.” The problem is that if they are an avid romance reader who has come to expect certain things in the genre, they may feel cheated when the book with the hot guy on the front doesn’t deliver what they are expecting. Or if you are a man who likes urban fantasy, you might take one look at the front cover, think “Chick book,” and move on. There goes a potential sale and all because the book cover doesn’t accurately represent the story you’ve written!

While the guy on the cover of Nephilim looks like a hunk of burning love, (his name is Jimmy Thomas and he’s a book cover model with a Facebook page) I’ve always regretted that I didn’t push harder for a different style of cover. Part of the reason why I didn’t was because I was inexperienced and didn’t realize the full impact the cover would have on sales and perception of the book. Most of my reviews from Nephilim have been very positive, but several reviewers have commented on the fact that the cover is a bit misleading.

Is this something to dwell on as a writer? No! But it is something to think very carefully about for your next novel. My experience with the Nephilim cover had a huge impact on my choice of book cover for my young adult novel, Bayou Myth. The original release date for Bayou Myth was supposed to be in February of this year, but I wanted the cover to be perfect. It may have meant pushing the release until June, but for me, it’s worth it. Hopefully, my readers will be happy, too! To see the Bayou Myth cover, drop by my blog, Loesch’s Muse:

My advice to authors regarding book covers is to celebrate the thrill of seeing your novel’s cover. Then take a step back and ask yourself, “Does this represent my work?” If the answer is “yes”, congrats! If the answer is “not really” or “no”, then go back to your publisher and keep trying until you are both satisfied!


Tattoo artist Nathan Ink—an angel secretly living on earth—forces his clients to face their flaws by tattooing images of their sins on their bodies. In the urban fantasy, Nephilim, this little glimpse into the soul often results in his client’s death. Though Nathan shuns the other angels, when he is asked to keep an eye on Faye, an attractive nightclub singer being stalked by a malevolent being, he reluctantly agrees.

Faye is a nephilim (half angel/half human) and unaware of her stalker. She believes the other angels have asked her to investigate Nathan because of the high mortality rate of his clients. Despite her distaste for his methods, Faye discovers that Nathan is not a rogue and is forced to question her mission. Unwittingly she learns her stalker’s secret: he’s also a nephilim whose twisted plot is to exterminate the angels and breed a new race of beings with Faye. Knowing this, she realizes that teaming up with Nathan and using his unique artistic abilities may be the only way to stop this nephilim’s hellish plans.

Buy the book here:

Mary Ann Loesch is an award winning fiction writer from Texas. Her urban fantasy, Nephilim,was published in July 2011 by Lyrical Press Inc. She is an avid blogger. Mary Ann has also contributed stories in the horror anthology, All Things Dark and Dastardly. Her latest book, Bayou Myth, will be released in the summer of 2012. While she loves dirty martinis and cuddling with her dachshund, she loves fan mail even more!

For more information on Mary, visit her here:
Website | Facebook | Muse Blog | Twitter

One lucky reader will win an ecopy of Nephilim by Mary Ann Loesch!

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9 Responses to “Nephilim Blog Tour: Guest Post & Giveaway with Mary Ann Loesch”

  1. I am guilty of sometimes judging a book by it’s cover. There are times I go to the bookstore looking for a book to read. I have just looked at the covers to see if I like it, then would pick it up and read the back cover or the first few pages. Sometimes, if I like a cover, I will buy the book just for that reason. I’ve gotten lucky but I’ve also gotten a few duds. One time, my friend raved about a book and she described the cover to me. I went to the bookstore looking for it,found the cover and bought what I assumed was the book. I read it and didn’t see what was so great about it, until she bought her book over so we could discuss it and found out same cover, different books. You just never know. I know there are so many books these days that covers have to get re-used, but these books were different genres and everything. I’ve learned to be careful now.
    This book sounds fantastic. Can’t wait to read it.

  2. Thanks for the fantastic post and giveaway!

    I’m soooo guilty of judging books by the covers. Often the covers determine whether or not I even look at the book, both online or in the store. For a lot of the smaller press, indie, self pub e-books, they…. don’t have the best covers… so I do try and make an exception to at least read the blurb and reviews of books that are featured on the book blogs I follow, even if the covers are terrible. But if I’m just browsing Amazon, I do find find myself skipping right over the bad covers (which now that I think about it, shouldn’t even make a difference since it’s on my Kindle!) . And physical books, if I’m browsing in a bookstore, if it’s a beautiful or bold cover, I end up picking it up and reading the back. I’ve bought books b/c I liked the covers 🙂

  3. well,… i am almost judging books by the covers, so i am guilty enough 🙂
    If i buy book with new author for me, i always judging by cover, but sometimes i bought book because i like cover to.

  4. Thanks for having me on the blog today! I know that I am very guilty of judging a book by its cover, too. It’s hard not to sometime! That’s why it’s important for authors to be really involved in the book cover process.

  5. I guess I am guilty of judging a book by it’s cover. There are some books that the cover makes me snicker or roll my eyes at. However, if the story sounds good, I will ignore the cover. I try to always read the blurb and then excerpts if I like the blurb.

  6. I am absolutely guilty. I don’t like to do it and have found some really amazing books that are the victims of really crappy covers, but it’s hard not to do since I a pretty visual creature. I’ve made it a point to do better, but sometimes the eyes get the best of me, but if I’m meant to read the book then somehow it will be brought back to my attention.

  7. Wow, that book summary’s terrific – it really intrigues me!

    I won’t judge a book by it’s cover, though I have to admit that, if the cover doesn’t appeal to me, I’m probably not going to pick it up in a store to check it out (unless the title really grabs me or it’s by an author whose works I enjoy).

    Some Dark Romantic

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